Our Purpose

Ganpati Bappa
deserves clean rivers.

We started Bappa Eco Idols because we watched the rivers of Pune turn grey every September. Not because of Bappa — because of what we were making him from.

Every Ganesh Chaturthi

The cost of PoP idols

Unlike a corporate "customers served" counter, these are numbers we wish were zero.

0+
PoP idols immersed in Mumbai alone
Each festival season. Nationwide it runs into millions.
0+
Idols in Pune's water bodies
Over the 10-day Ganesh Chaturthi period each year.
0 MT
Solid waste collected by BMC
From beaches & ponds in Mumbai after Visarjan 2024.
0%
TDS spike in 24 hours
Total Dissolved Solids in Powai Lake within one day of immersion.
Months
Time for PoP to dissolve
Natural clay dissolves in 2–3 hours. PoP sits for months poisoning water.
Lead · Mercury · Cadmium
Heavy metals detected post-visarjan
From chemical paints, exceeding safety limits in lab tests.

Sources: BMC 2024 data, Perfect Pollucon Services lab tests, CPCB guidelines, Toxics Link

What actually happens
when PoP meets water

STEP 01

Sinks, doesn't dissolve

Plaster of Paris is calcium sulphate hemihydrate. It does not dissolve — it crumbles and sinks, accumulating as toxic sludge on riverbeds for months.

STEP 02

Poisons the water column

Chemical paints release lead, mercury, cadmium and arsenic as the idol degrades. Oxygen levels drop, aquatic life dies. BOD levels spike dramatically post-visarjan.

🏗
STEP 03

Government digs it out

Every year municipalities spend crores excavating accumulated PoP sludge from lakes and rivers. The Pune Municipal Corporation removes tonnes of this waste annually.

What we're trying to prevent

These scenes repeat every September across India's rivers and coastlines.

Images are illustrative. Real post-visarjan pollution is documented by CPCB, Toxics Link & NGT.

Our Answer

Clay that returns
to the earth it came from.

Our idols are made from natural Shadu clay — the same material Ganesh idols have been made from for centuries. They dissolve completely in 2–3 hours. We use only mineral-based colours — no mercury, no lead, no cadmium.

💧
2–3 hrs
Dissolves completely
🌿
Zero
Heavy metals in colours
🏺
100%
Natural clay body
Explore Our Idols →